These Terms of Service ("Terms") govern your access to and use of the website www.primeadvertising.ae, the Prime CRM platform, and any related services (together, the "Services") provided by Prime Advertising Services LLC, commercial licence number CN-5745872, a company registered in Abu Dhabi, United Arab Emirates ("Prime Advertising", "we", "us", "our").
By accessing the Services, you agree to these Terms. If you do not agree, do not use the Services.
Our Privacy Policy forms part of these Terms and explains how we handle personal data.
These Terms apply to three groups. Some sections apply only to one group, and each section states where this is the case.
| Term | Who it means |
|---|---|
| Visitor | Anyone who accesses our website or submits an enquiry through an advertisement we operate |
| Client | A business that has engaged Prime Advertising under a separate written services agreement |
| Authorised User | An individual granted access to Prime CRM by a Client or by us — including administrators, sales agents, and viewers |
"You" means whichever of these applies to you.
Prime Advertising provides:
We may modify, suspend, or discontinue any part of the Services at any time. Where a change materially affects a Client's use of Prime CRM, we will give reasonable advance notice.
You must be at least 18 years old and legally capable of entering into a binding contract. By using the Services you confirm that you meet these requirements, and that where you act on behalf of an organisation, you are authorised to bind it to these Terms.
This section applies to Clients and Authorised Users.
5.1 Access to Prime CRM requires an account. Accounts are issued by us or by a Client administrator, and are personal to the individual named on them.
5.2 You must not share account credentials. Each Authorised User must have their own account. Sharing a login is a material breach of these Terms and undermines the audit trail on which lead ownership depends.
5.3 You are responsible for maintaining the confidentiality of your credentials and for all activity conducted through your account.
5.4 You must notify us immediately at info@primeadvertising.ae if you become aware of any unauthorised access, credential compromise, or suspected security incident.
5.5 We may suspend or terminate any account that we reasonably believe has been compromised, is being shared, or is being used in breach of these Terms.
5.6 Clients are responsible for managing their own Authorised Users, including promptly deactivating accounts for personnel who leave their organisation.
You must not:
Breach of this section may result in immediate suspension without notice.
This section applies to Clients and Authorised Users, and is fundamental to these Terms.
Enquiry data delivered to you through Prime CRM concerns identifiable individuals. In respect of your own use of that data, you act as an independent data controller and are responsible for your own compliance with applicable data protection law.
You must:
Enquiry data delivered to you relates solely to your own campaigns. You must not attempt to access, and have no entitlement to, data relating to any other Client.
You will indemnify us against claims, losses, fines, and reasonable costs arising from your breach of this §7.
8.1 Subject to our Privacy Policy and to applicable law, we retain the right to process enquiry data, campaign data, and platform data for the purposes described in that Policy — including service operation, security, fraud detection, performance measurement, analytics, and improvement of our services and methodologies.
8.2 We may generate and use aggregated, de-identified, and statistical insights derived from use of the Services. Such insights do not identify any individual or any Client, and we may use them without restriction, including for benchmarking, research, and product development.
8.3 We retain all right, title, and interest in the Services, in Prime CRM, and in all software, designs, models, methodologies, and know-how underlying them.
8.4 Where we produce creative assets under a services agreement with a Client, ownership of those assets is governed by that agreement. In the absence of a written term, we retain ownership and grant the Client a non-exclusive licence to use the assets for the campaign for which they were produced.
9.1 Advertising services are provided under a separate written services agreement, proposal, or insertion order (the "Services Agreement"), which sets out scope, deliverables, fees, and payment terms.
Where these Terms conflict with an executed Services Agreement, the Services Agreement prevails in respect of the subject matter it addresses.
9.3 Prime CRM is currently provided to Clients at no additional charge as part of a Services Agreement. We reserve the right to introduce charges for Prime CRM, on not less than 30 days' written notice. Charges will not apply to any period already paid for.
9.4 Media spend on advertising platforms is separate from our fees and is governed by the Services Agreement. Where we place media using our own accounts, we do so on the Client's instruction, and the Client remains responsible for the resulting spend under the terms agreed.
9.5 Unless expressly stated otherwise, fees exclude VAT and other applicable taxes.
10.1 The Services depend on third-party platforms including Meta, Google, TikTok, Snapchat, and Google Cloud Platform. Your use of those platforms is subject to their own terms and policies.
10.2 We do not control those platforms. We are not responsible for: changes to their APIs, policies, features, or pricing; suspension, restriction, or rejection of any account, page, advertisement, or application; approval timelines for platform reviews; outages, data loss, or errors originating with them; or any change in the availability of data they provide to us.
10.3 Platform policy changes may require us to modify or suspend features of the Services. We will give reasonable notice where practicable.
10.4 Clients are responsible for ensuring that advertising content, claims, and landing pages they supply or approve comply with applicable platform policies and applicable law.
11.1 We aim to keep Prime CRM available and reliable, but we do not guarantee uninterrupted or error-free operation. No specific uptime commitment applies unless expressly agreed in writing in a Services Agreement.
11.2 We may carry out maintenance, and will give advance notice of planned maintenance where reasonably practicable.
11.3 We maintain backups but recommend that Clients export their data periodically using the export feature provided.
Advertising outcomes depend on many factors outside our control, including market conditions, competitor activity, platform algorithms, the quality of your product or offering, and the responsiveness of your own sales team. We do not guarantee any specific number of enquiries, quality of enquiries, cost per enquiry, conversion rate, or sales outcome, and no statement, estimate, forecast, or benchmark should be treated as such a guarantee.
Enquiries are generated by individuals submitting information voluntarily. We do not warrant the accuracy, completeness, or genuineness of information submitted by any individual.
To the maximum extent permitted by law, the Services are provided "as is" and "as available", without warranties of any kind, whether express, implied, or statutory, including any implied warranty of merchantability, fitness for a particular purpose, or non-infringement.
To the maximum extent permitted by law, we are not liable for indirect, incidental, special, consequential, or punitive damages, or for loss of profits, revenue, business, goodwill, opportunity, anticipated savings, or data, however arising.
To the maximum extent permitted by law, our total aggregate liability arising out of or in connection with the Services and these Terms, whether in contract, tort (including negligence), or otherwise, is limited to the total fees paid by you to us for the Services in the three (3) months immediately preceding the event giving rise to the claim — excluding media spend passed through to advertising platforms.
Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any liability that cannot lawfully be excluded or limited.
13.1 Each party may receive information of the other that is confidential. Each party will keep such information confidential, use it only for the purposes of the Services, and disclose it only to personnel and advisers who need it and are bound by equivalent obligations.
13.2 This does not apply to information that is or becomes public through no breach, was lawfully known before disclosure, is independently developed, or is required to be disclosed by law or a competent authority — in which case the disclosing party will, where lawful, give prior notice.
13.3 These obligations survive termination for three (3) years, and indefinitely in respect of personal data and trade secrets.
14.1 We may suspend or terminate access immediately, with or without notice, where we reasonably believe you have materially breached these Terms, where continued access poses a security or legal risk, or where required by law or by a platform provider.
14.2 Either party may terminate a Services Agreement in accordance with its terms. Termination of a Services Agreement terminates the associated Prime CRM access.
14.4 Where a former Client re-engages, we may at our discretion restore access to its historical enquiry data.
We may amend these Terms. The "Last updated" date indicates when they were last revised. Where changes are material, we will give notice by a prominent banner on www.primeadvertising.ae and, where we hold a valid contact address for an affected Client, by email. Continued use after changes take effect constitutes acceptance. If you do not accept the amended Terms, you must stop using the Services.
16.1 These Terms are governed by the laws of the United Arab Emirates as applied in the Emirate of Abu Dhabi.
16.2 The parties will first attempt in good faith to resolve any dispute through negotiation between senior representatives, within 30 days of written notice of the dispute.
16.3 Failing resolution, the courts of the Emirate of Abu Dhabi have exclusive jurisdiction.
These Terms, the Privacy Policy, and any applicable Services Agreement constitute the entire agreement between the parties on their subject matter and supersede prior discussions and representations, save for fraudulent misrepresentation.
If any provision is held invalid or unenforceable, the remainder continues in full force, and the invalid provision is modified to the minimum extent necessary to be enforceable.
Failure to enforce any provision is not a waiver of the right to enforce it later.
You may not assign these Terms without our written consent. We may assign them to an affiliate or in connection with a merger, acquisition, or sale of assets.
Nothing creates a partnership, joint venture, employment, or agency relationship between the parties.
Neither party is liable for failure to perform due to events beyond its reasonable control, including natural disaster, war, civil unrest, government action, network or utility failure, or failure of a third-party platform.
Notices to us should be sent to info@primeadvertising.ae and to the registered address below. Notices to you may be sent to the email address associated with your account.
These Terms are published in English. Where a translation is provided, the English version prevails.
Commercial licence: CN-5745872